About us

Our store is located right next to the valley station of the Sonnenbahn Ladis-Fiss. Thanks to our great location, professional know-how and ongoing development, we are one of the leading sports retailers on the Serfaus-Fiss-Ladis sun plateau.

 

The company was founded in the 1970s by Meinrad Senn and has continued to grow and expand over the decades. Today, the business is run by his daughter, Manuela Kirschner. However, we have never lost sight of our goal: to share the fun and joy of winter sports with our guests. Quality and excellent service are just as much a part of our principles as personal interactions with our customers. We’re happy to provide any information you need and have made it our mission to equip you perfectly for the slopes so you can enjoy your winter vacation carefree and to the fullest. We’re not satisfied until you are!

No matter what you are looking for and need, our trained staff will be happy to advise you and look forward to welcoming you to our store in Ladis.

1976/77: Visionary Meinrad Senn opened the first ski rental shop with a repair shop at the „Hubertus“ guesthouse. The building was originally constructed as a café-restaurant—at that time, only a small portion of the building was dedicated to the sports shop. However, it already carried well-known brands such as Salomon, Blizzard, Atomic, Kästle, and others. Meinrad Senn and his sons-in-law, Charly Senn and Thomas Kirschner, personally took care of the ski-loving vacationers.

In the following years, the company was constantly modernized and expanded in small steps. Due to the merger of the Fiss-Ladis and Serfaus ski areas to form Tyrol's new ski dimension, the Senn Ski and Sports Center experienced an enormous upswing in the 1999/2000 winter season and had to be restructured. A new, larger sales area was built on the first floor below the restaurant. The previous store was converted into a workshop with storage area and equipped with new service machines.

Since then, the business has grown year after year. In 2006, Meinrad Senn was honored by the Austrian government with the title „Kommerzialrat“ for his numerous contributions. In 2010, he handed the company over to his daughter, Manuela Kirschner; his granddaughter, Marina Kirschner, now serves as the store’s managing director.

 

For more than 30 years, we have stood for top quality and have always kept our finger on the pulse in order to identify new products and trends for our customers in good time and offer them at an optimum price/performance ratio.

 

We are looking forward to it,
We look forward to welcoming you too!

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